"HANGRY" Menu (front). Created using Illustrator
"HANGRY" Menu (back). Created using Illustrator
For this project, our goal was to create a menu for a mock burger restaurant called "HANGRY." The idea behind the name expresses the immediate feelings of anyone that is hungry and angry!
To begin, we brainstormed a list of potential menu items and organized them into categories such as "signature burgers," "veggie burgers," and "sides." We also considered the pricing and profitability of each item and made sure to offer a range of options at different price points.
Once we had a solid list of menu items, we moved on to the design phase. We chose a fun, retro theme for the burger joint and used bold colors and playful graphics to bring the menu to life. The menu needed to showcase a variety of burgers, sides, and drinks that would appeal to a wide range of hangry customers.
We worked closely with a team of food industry professionals to ensure that the final menu was both appetizing and feasible for a real-world burger joint.
Overall, the final menu was a hit with our clients and helped to establish HANGRY as a fun and innovative destination for burger lovers.
Logo Design
Sketch before final logo
Logo Design
Sketch before logo
1st Place Recipient of Danforth Memorial Library Logo Contest Award (2006)
I had the exciting opportunity to create a new logo for a local library 100th Anniversary that would be used in a contest to rebrand their image! The goal was to create a logo that was modern, eye-catching, and reflected the physical appearance of the library.
To ensure I created the perfect logo, I conducted research on the library's history, mission, and target audience, and gathered feedback from library staff and members of the community. After sketching out potential logo ideas, I presented a range of concepts to the library's branding committee - and the rest is history!
The final logo was warmly accepted by the community and the library, and it was chosen as the best entry in the competition to rebrand the institution. The library is currently using it to represent itself on all of its online and physical platforms.
Danforth Memorial Library located in Paterson, NJ
