An opportunity to enhance the user experience and aesthetic appeal while introducing strategic features that make browsing, shopping, and staying connected to campus life more intuitive.
🔹 Innovative Features & UI Enhancements
To transform the Penn State Bookstore into a standout digital experience, I implemented:
✔ Penn State Sports News Integration – Keeping school spirit front and center.
✔ Enhanced Visual Hierarchy – Prioritizing Events, Featured Products, and Promotions.
✔ Wishlist/Favorites List – Enabling users to save items for a streamlined shopping experience.
✔ Live Chat Support – Reducing product confusion and return rates.
✔ "New This Week" Feature – Highlighting new releases, exclusive PSU gear, and trending reads.
✔ Tutors Near Me – A dedicated space for students to discuss classes, textbooks, and study tips.
To transform the Penn State Bookstore into a standout digital experience, I implemented:
✔ Penn State Sports News Integration – Keeping school spirit front and center.
✔ Enhanced Visual Hierarchy – Prioritizing Events, Featured Products, and Promotions.
✔ Wishlist/Favorites List – Enabling users to save items for a streamlined shopping experience.
✔ Live Chat Support – Reducing product confusion and return rates.
✔ "New This Week" Feature – Highlighting new releases, exclusive PSU gear, and trending reads.
✔ Tutors Near Me – A dedicated space for students to discuss classes, textbooks, and study tips.
🔹 Brand-Driven Aesthetic
To ensure brand alignment, I designed the UI using Penn State’s official typeface, fonts, and signature blue-and-white color palette. The goal? A clean, modern, and intuitive interface that makes school spirit tangible while improving functionality.
To ensure brand alignment, I designed the UI using Penn State’s official typeface, fonts, and signature blue-and-white color palette. The goal? A clean, modern, and intuitive interface that makes school spirit tangible while improving functionality.